SEA_Manager, Consumer Insight
Samsung Electronics America, Inc.
Ridgefield Park, NJ United States
Position Summary
We are looking for people with unbounded imagination to join us in leading the digital revolution by the discovery and application of deep consumer insights. The Manager of Consumer Insights will be responsible for designing, executing and communicating the results of market and user research to help guide new product development. Specifically, this position is responsible for uncovering unmet and emerging customer needs and communicating insights from this research to internal stakeholders including product planning, design, marketing, forecasting, engineering and R&D. Qualified candidates for this position should be proficient at working in cross-functional, cross-divisional, worldwide corporate environments with colleagues at all levels throughout the company as well as external research vendors, consultants, design and innovation firms, advertising agencies, etc. Demonstrated success in working across geographic boundaries and cultures is essential. Research duties include, but are not limited to, the leading of all aspects of qualitative consumer research as well as quantitative studies where necessary. The ideal candidate will have experience in market research, user experience research, ethnography, global trend monitoring, attitudinal research and concept testing / evaluation. This position will be responsible for conducting ethnographic field studies, site visits, expert interviews and usability studies. An ability to translate findings from this research into actionable findings is essential, as is a passion for driving the voice of the customer into the definition of new products and business strategy.
Common Essential Duties & Resp.
Primary job responsibilities will include but are not limited to : 1. Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. 2. Agency management and quality control: Work closely with external research vendors and creative firms ensuring the successful execution of fieldwork. Upon completion, the Consumer Insights Manager reviews the key findings and makes business-oriented recommendations to the internal stakeholders (Product Planning, Marketing, Regional HQ, etc.). 3. Collaborate with the internal clients (various departments) concerning specific research needs and how to translate their business goals into research methodology 4. Provide keen insights to new concept development based on the research findings and market analysis. Strong analytic skills and a strategic orientation is required (thorough knowledge of questionnaire design, methodology selection, innovative qualitative and quantitative research techniques) 5. Develop high quality and high impact reports to help Samsung businesses focus on the right customer insights. 6. Support & Collaborate with global HQ and regional teams on New Concept Development / Trend related projects. Also identify key issues and business challenges in the market and initiate research projects. 7. Take a leading role in developing best research tools/ process/ guidelines on NCD, and share best-known research methods throughout the organization. 8. Develop and execute the on-going Insights training program. 9. Search for emerging research/ NCD agencies with great potential and develop an Innovation network. 10. Provides ongoing, consumer-based input/perspective to the organization.
Necessary Skills / Attributes
Education - Bachelors or advanced degree (Masters or PhD) in a relevant field such as Anthropology, Psychology, Sociology or Design is preferred for this position. - MBA/Master in Business administration (Marketing), Advertising, Statistics, Marketing Research or related field will be considered as well. Experience Manager:- 5+ years of Marketing Research experience at professional research/ consulting firms/ design agencies/ leading manufacturer companies. - Prefer both agency and client side job experience - Experience with New Product Development research is a strong plus - Hands on experience on cutting-edge qualitative research methodologies in various fields (ethno, observations, ideation workshop, FGI etc.) - Quantitative research experience and knowledge in statistical analysis is a plus. - Experience global companies / agencies is preferred. High cultural sensitivity and acceptance of cultural diversity is essential. - Team player comfortable interacting with different functional areas in marketing and product development - Excellent presentation, prioritization, and communication skills needed - Demonstrated analytical, collaborative, consultative and creative abilities needed - Strong organizational and time management skills Preferred Skills -Microsoft office program (Word/Excel/PowerPoint) - SPSS or other research related applications/tools
We are looking for people with unbounded imagination to join us in leading the digital revolution by the discovery and application of deep consumer insights. The Manager of Consumer Insights will be responsible for designing, executing and communicating the results of market and user research to help guide new product development. Specifically, this position is responsible for uncovering unmet and emerging customer needs and communicating insights from this research to internal stakeholders including product planning, design, marketing, forecasting, engineering and R&D. Qualified candidates for this position should be proficient at working in cross-functional, cross-divisional, worldwide corporate environments with colleagues at all levels throughout the company as well as external research vendors, consultants, design and innovation firms, advertising agencies, etc. Demonstrated success in working across geographic boundaries and cultures is essential. Research duties include, but are not limited to, the leading of all aspects of qualitative consumer research as well as quantitative studies where necessary. The ideal candidate will have experience in market research, user experience research, ethnography, global trend monitoring, attitudinal research and concept testing / evaluation. This position will be responsible for conducting ethnographic field studies, site visits, expert interviews and usability studies. An ability to translate findings from this research into actionable findings is essential, as is a passion for driving the voice of the customer into the definition of new products and business strategy.
Common Essential Duties & Resp.
Primary job responsibilities will include but are not limited to : 1. Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. 2. Agency management and quality control: Work closely with external research vendors and creative firms ensuring the successful execution of fieldwork. Upon completion, the Consumer Insights Manager reviews the key findings and makes business-oriented recommendations to the internal stakeholders (Product Planning, Marketing, Regional HQ, etc.). 3. Collaborate with the internal clients (various departments) concerning specific research needs and how to translate their business goals into research methodology 4. Provide keen insights to new concept development based on the research findings and market analysis. Strong analytic skills and a strategic orientation is required (thorough knowledge of questionnaire design, methodology selection, innovative qualitative and quantitative research techniques) 5. Develop high quality and high impact reports to help Samsung businesses focus on the right customer insights. 6. Support & Collaborate with global HQ and regional teams on New Concept Development / Trend related projects. Also identify key issues and business challenges in the market and initiate research projects. 7. Take a leading role in developing best research tools/ process/ guidelines on NCD, and share best-known research methods throughout the organization. 8. Develop and execute the on-going Insights training program. 9. Search for emerging research/ NCD agencies with great potential and develop an Innovation network. 10. Provides ongoing, consumer-based input/perspective to the organization.
Necessary Skills / Attributes
Education - Bachelors or advanced degree (Masters or PhD) in a relevant field such as Anthropology, Psychology, Sociology or Design is preferred for this position. - MBA/Master in Business administration (Marketing), Advertising, Statistics, Marketing Research or related field will be considered as well. Experience Manager:- 5+ years of Marketing Research experience at professional research/ consulting firms/ design agencies/ leading manufacturer companies. - Prefer both agency and client side job experience - Experience with New Product Development research is a strong plus - Hands on experience on cutting-edge qualitative research methodologies in various fields (ethno, observations, ideation workshop, FGI etc.) - Quantitative research experience and knowledge in statistical analysis is a plus. - Experience global companies / agencies is preferred. High cultural sensitivity and acceptance of cultural diversity is essential. - Team player comfortable interacting with different functional areas in marketing and product development - Excellent presentation, prioritization, and communication skills needed - Demonstrated analytical, collaborative, consultative and creative abilities needed - Strong organizational and time management skills Preferred Skills -Microsoft office program (Word/Excel/PowerPoint) - SPSS or other research related applications/tools
Job code: SEA100376
14267008